Stop Sending Boring Emails! 15 Sales Email Templates That Grab Attention

Email, or electronic mail, has revolutionized business communication. Since the first email was sent in 1971, it has evolved to become the fundamental mode of interaction in the corporate world. 

But what makes email the go-to choice for all things business? Well, to begin with, an email is lightning-fast while being a cost-effective communication method. Secondly, it’s highly accessible as you can use it on your laptop, smartphone, or tablet – anytime and anywhere you want. Last but not least, it’s a great tool for record-keeping. 

Benefits like these have made sales professionally rely on emails. To be sure, a salesperson sends 40 daily emails on average to connect with leads, follow up with prospects and close deals. 

Well, that may be also the very reason why every day, people receive about 48 promotional emails. The high number of vague and generic emails leads to a sense of email overburden.

However, personalized emails are still effective as they connect with the recipient. Personalized emails have better engagement and offer improved results. 

However, sales professionals shouldn’t confuse personalization with starting from scratch every time for every customer. Email templates can help save time by providing a base for creating professional and personalized messages, even when sending a lot of emails.

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How to Write Sales Emails That Get Read and Responded To?

Creating effective sales emails involves grabbing attention and providing information to the receiver about your product or service. If you want to make your sales emails go from spam to slam dunk, you need to focus on some key elements.

Subject Line:

• Make your first impression strong by writing concise and engaging subject lines that drop a hint about your latest sales promotion.
• Personalize them when possible, using the recipient's name or company. 
• Test different subject lines to find out what resonates best with your audience and drives sales promotion engagement.
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Opening Line:

• Avoid generic greetings like Hello Sir/Mam, and address recipients by name.
• Add a reference specific to their company or industry to show that your sales promotion is relevant to them.
• Congratulate potential customers on recent achievements or add relevant content to establish a connection for your sales promotion strategy.
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Body:

• Concentrate on the recipient's needs and how your product or service offered as part of the ongoing sales promotion can address them.
• Improve your sales promotion strategy by briefly explaining how your offering can solve their pain points or help them achieve their goals. 
• Use bullet points for clarity. Include sales promotion offers, testimonials, case studies, or data to build trust.

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Call to Action (CTA):

• Clearly specify the action you want the recipient to take next, such as knowing more about your sales promotion or buying your product or service. 
• Make the CTA simple and straightforward, like scheduling a call or visiting a dedicated landing webpage for your sales promotion.

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Additional Tips:

• Proofread your email carefully to eliminate any typos or errors that could undermine your sales promotion and lead to credibility issues.
• Show your research on the recipient's interests and needs related to your sales promotion to make it more personalized. 
• Emails should be mobile-friendly, especially for recipients who prefer receiving sales promotion offers on smartphones.
• If you do not receive a response after a few days, follow up politely. 

Pro Tip: Seems like a lot of work? Sales professionals can use AI platforms such as Alltius to get access to custom sales email templates that can help them deliver personalization for each conversation. These tools automate writing emails and therefore save time and money and work well to give sales efforts a much-needed dose of personalization.

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18 Effective Sales Email Templates + with Samples

1. Cold Email Template

A cold email template is a basic layout for writing emails to new contacts. It's commonly used in sales or networking to introduce yourself or your company. The mail explains what you can offer while encouraging the recipient to respond or take the next step. 

Why Use This Template? It helps you reach out to new prospects and initiate conversations which can be converted into sales with the right discussions. 

What Makes it Effective? This template can be personalized as per the interests and needs of the receiver to improve the chances of starting a conversation in a positive tone.

Sample Template:

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2. Introductory Email Template

This template allows you to introduce yourself or your company to new contacts or prospects in a friendly yet professional manner. 

Why Use This Template? Using this template is important because it sets a positive tone from the start while helping to set up a foundation for future interactions. The template also helps you show that you value the other person's time. It also shows you are eager to build a mutually beneficial relationship and don’t just want to sell a product or service. 

What Makes it Effective? The introductory email template works well only if it values personalization and relevance. Personalized emails improve click-through rates by 14% and conversion rates by 10%. This method sets your message apart from generic outreach while setting you apart from the competition. 

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Sample Template:

3. Follow-Up Email Template

Follow up with prospects after the first contact or meeting. This keeps the conversation going and helps potential customers to move towards making a decision.

Why Use This Template? It's crucial to maintain the sales momentum and show interest in collaborating with the prospect. Following up ensures that important details aren't overlooked by the prospect. 

What Makes it Effective? This template is effective because it encourages responses and moves discussions forward to take the sales process to the next step. It helps clarify any outstanding questions or concerns. It reaffirms the value you provide and nudges prospects closer towards a decision. 

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Sample Template:

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4. Product Demo Request Email Template

Request a meeting or demo to showcase your product or service's features and benefits with a product demo request email. 

Why Use This Template? This template is important for initiating the process of showing the features, values, capabilities and more of your product or service to potential customers.

What Makes it Effective? It effectively converts interest into action by demonstrating practical applications and benefits. Showcasing real-world scenarios can significantly increase the chances that the reader will interact with your product. Product demos can boost conversion rates by up to 20%.

Sample Template:

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5. Follow-Up After Product Demo Email Template

Follow up with prospects after a product demo to reinforce key points and address any remaining questions. A right follow-up email template is important to get a positive response. 

Why Use This Template? This email provides a checklist of information and makes sure that your target audience has all the information to decide to engage with you further. It keeps the conversation going and shows you're attentive to their needs.

What Makes it Effective? This template is great for nurturing leads after the demo by highlighting the main benefits and addressing any doubts. By providing more info and clearing up questions, you help them move closer to a decision. Timely follow-ups after demos can boost conversion rates by up to 25%. 

Sample Template:

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6. Proposal Follow-Up Email Template

Follow up with prospects with the right proposal follow-up email which is sent after sending a proposal. The mail helps in generating interest so that you can discuss the next steps.  

Why Use This Template? This template keeps your proposal fresh in the minds of prospects and encourages them to give feedback or make a decision.

What Makes it Effective? It's effective because it helps move prospects closer to their decision. This email addresses any concerns they might have. This also helps to keep the conversation active. Regular follow-ups increase the chances of closing a deal, up to 30%!

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Sample Template:

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7. Trial or Pilot Offer Email Template

This email encourages the reader to try out your products and services without paying anything upfront for them. It offers a trial or pilot of your product or service to them to allow them to experience the benefits of the product or service firsthand.

Why Use This Template? This template pushes prospects to try out your offering with minimal commitment and zero investment. Whereas, you get a chance to showcase the value and benefits of your product or service.

What Makes it Effective? This email is effective because it helps convert prospects into paying customers. It lets them try your product or service for themselves. Research shows that offering free trials can increase sales by up to 30%. 

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Sample Template:

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8. Re-Engagement Email Template

When you want to reach out to old leads, use the re-engagement email template. Send mail using this template to those who haven't been engaging with your business and seem unresponsive. These emails might help to re-spark their interest.

Why Use This Template? This template helps revive relationships with leads who previously showed interest but weren’t converted into sales.  

What Makes it Effective? It's effective in rekindling interest in old and non-active leads. Research shows that re-engagement emails can reactivate up to 15% of inactive leads and can turn them into potential customers again.

Sample Template:

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9. Customer Referral Request Email Template

Asking satisfied customers for referrals to expand your client base through trusted recommendations is one of the proven sales strategies. You can do the same with emails with a customer referral request email template. 

Why Use This Template? This template requests satisfied customers to share high-quality leads through trusted referrals.

What Makes it Effective? It's effective in expanding your client base through word-of-mouth referrals. Research shows that referred customers are 18% more loyal. They have a 16% higher lifetime value compared to non-referred customers.

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Sample Template:

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10. Cross-Selling or Upselling Email Template

Use this email template when you want to introduce complementary products or services to existing customers of the brand you work for. This mail makes the customer feel that you value them. 

Why Use This Template? This template aims to increase revenue opportunities by selling additional products or services to customers who already trust your brand.

What Makes it Effective? It helps keep customers longer and build stronger relationships. Research shows suggesting related products and upgrades can boost earnings by 10-30% and keep customers coming back.

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Sample Template:

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11. Event Invitation Email Template

Invite potential customers or current clients to join a webinar, conference, or industry event with a personalized email template. You can give demos to potential customers or gather feedback from your existing customers at such gatherings. 

Why Use This Template? This template’s purpose is to bring prospects or customers to industry events where you can showcase your thought leadership and improve your relationships with them.

What Makes it Effective? It's effective in building rapport and positioning your company as a knowledgeable industry leader. Around 68% of marketers find that events help generate qualified leads.

Sample Template:

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12. Request for Testimonial or Case Study Email Template

Request feedback or a testimonial from satisfied customers to show the success of your product or service and build credibility among potential customers with these emails.

Why Use This Template? This template collects valuable social proof to strengthen credibility and attract new customers.

What Makes it Effective? Reviews provide authentic endorsements of your business. It's effective in using customer reviews to influence other customers. Research shows that customer testimonials can increase conversions by up to 34%. 

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Sample Template:

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13. Limited-Time Offer Email Template

Use this template to create urgency. Offer limited-time promotions or discounts. This move pushes potential customers to take immediate action which leads to an increase in sales.

Why Use This Template? This template creates urgency and motivates prospects to act quickly, increasing sales conversions.

What Makes it Effective? It's effective in driving immediate sales by creating a sense of urgency with just an email. Limited-time offers can increase conversion rates and eventually boost your sales.

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Sample Template:

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14. Thank You Email Template

Show appreciation to customers or prospects after a meeting, purchase, or other interaction.

Why Use This Template? This template builds goodwill and strengthens relationships with customers and prospects by showing appreciation.

What Makes it Effective? It's helpful for creating good feelings and making customers more loyal. Studies show that saying thank you can make customers happier. Also, customers are more likely to come back and tell others about your business.

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Sample Template:

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15. Asking for Feedback Email Template

Request feedback from customers to gather insights and improve your products or services.

Why Use This Template? This template gathers actionable feedback to enhance your offerings and improve customer satisfaction.

What Makes it Effective? It's useful for showing customers that their thoughts matter and finding ways to make things better. It shows customers that the brand values them and gives importance to their needs and requirements. 

Sample Template:

16. Partnership Inquiry Email Template

Reach out to potential partners to explore collaboration opportunities.

Why Use This Template? This template helps initiate conversations with potential partners who can help expand your business reach or capabilities.

What Makes it Effective? It's effective because it clearly communicates the potential benefits of a partnership. It also sets a professional tone for future discussions. Partnerships can be highly beneficial. Companies engaged in strategic alliances see a 15% higher revenue growth compared to those that do not .

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Sample Template:

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17. Discount Offer Email Template

Inform customers about a special discount or promotional offer.

Why Use This Template? This template effectively grabs the attention of prospects and encourages them to make a purchase by offering a limited-time discount.

What Makes it Effective? It's effective because it creates urgency. It provides a clear incentive for the recipient to take immediate action, which increases sales conversions. 

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Sample Template:

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18. New Product Announcement Email Template

Inform customers about the launch of a new product or service with the right email and increase your business. 

Why Use This Template? This template creates excitement and awareness around your new offering. It further pushes customers to learn more and make a purchase.

What Makes it Effective? It's highly effective because it shows the key benefits of the new product. It includes a clear call to action and engages customers with compelling content. Research indicates that emails focusing on clear product benefits and compelling content can increase conversion rates by up to 60%.

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Sample Template:

To Wrap It All Up

Effective sales emails help you connect directly with customers. Personalizing emails is important because it helps you stand out among other promotional emails. Using templates can help you keep your emails professional and personal. AI tools can make your email marketing even better by giving you custom templates for each situation. This saves time and makes each email effective!

What if you could automate all this process without spending endless time brainstorming ideas? Well, Alltius can help you.

Alltius provides the perfect sales rep assistance to your team. Request a demo and see for yourself. It helps you give personalised recommendations for every customer need. It can recommend plans, Build the grid, generate pitch, and draft the perfect email. 

Connecting with Alltius can help you Slash ramp-up time by 75% and Convert sales 30% faster. Try it for yourself by signing up for a free trial!

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